27 87 is the Barcelona-based fragrance brand crafting evocative, unisex scents that defy convention and invite personal connection. Founded in 2016 by businesswoman Romy Kowalewski, the label, which is known for its subversive, hand-picked, high-quality ingredients, is fuelled by her “passion for scent as a personal and creative expression,” she says. “The idea [for the brand] was to break free from the traditional boundaries of perfumery and design something that felt real, raw and connected to the now.”

Describing her craft as “chemistry as an art form”, Kowalewski takes a bold approach to perfumery. “At 27 87, we believe in rewriting the rules of perfumery,” she says. “Our philosophy is rooted in co-creation, inviting wearers to be part of the process. Fragrance isn’t just something you wear; it’s something you live, layer and make your own… Every fragrance is designed to resonate emotionally, acting as a wearable statement of individuality.” 

Designed with self-expression in mind, 27 87 perfumes are meant to layered and experimented with however best suits you. Perhaps that’s a spritz of Flâneur on the wrist and a pivot out the door or a generous lathering of Per Sē and Rule of 72 just to stay at home. It’s up to the wearer to work it into their daily life. “Our hope is that each scent becomes a part of the wearer’s personal story. Something that amplifies their mood, sparks connection and feels entirely new and their own.”